Endless
Bookings
Copyright
© 2011
All
rights reserved.
Reproduction without permission in writing
from the author/publisher is prohibited.
Reproduction without permission in writing
from the author/publisher is prohibited.
TABLE OF CONTENTS
Direct Sales
and Marketing:
A Different Ballgame
A Different Ballgame
Fearless Marketing
Five Top
Marketing Tips
The Concept:
Where to Begin?
Your List
Your Pitch
The Offer
The Party
The Sellers
Prepare for Growth
But I Don’t
Hold Parties!
Idea for
Non-Direct Salespeople
Tips for Success
Working Trade Shows for Better Success
Get Busy!
Foreword:
We hope that you find Endless Bookings to be a helpful and interesting resource for your
marketing needs. It has been written specifically for those involved in direct
sales, primarily those working in home party sales, who are seeking various and
alternative methods to help them increase their business in the quickest, most
efficient way possible.
When choosing to enter the world of direct sales,
many companies offer wonderful programs for the new and enthusiastic recruit.
These programs offer products, services and usually some good training
materials. However, unfortunately, they do not always supply marketing
assistance that goes beyond the familiar “market to your sphere of influence.”
This figure-it-out-as-you-go can be confusing and uncertain for the new and
possibly unseasoned business professional.
Since direct sales organizations tend to offer
opportunities to own your own business for a low start-up fee, the person who
has indeed decided to enter the world of sales of cosmetics, vitamins,
kitchenware, candles, etc. may feel overwhelmed and defeated when after
learning that marketing to your “circle of influence” means talking to everyone
you know about your new business.
This method works until your sister-in-law is
avoiding your phone calls because she fears you will ask her to hold yet another
sales party for you.
When you’ve given up on begging your neighbors,
friends and family members to hold a party for you, where do you turn? How can
you generate new leads and sales without spending a fortune on advertising,
cajoling yourself into cold-calling (ugh!) or placing ads amongst your
competitor’s ads on the web, etc.? These methods can work, but if you know
you’ll never pick up the phone to make cold calls and you don’t have the budget
to do direct mail or place ads, what’s the next option?
This book is written to assist the new or
experienced direct seller in home party sales by developing a powerful and
consistent marketing program for more leads, sales and recruits. It contains a
central focus idea that can be re-worked and applied to many different areas of
sales. All it takes is a little creativity and
motivation.
No matter what business you’re in, there is no
simple, one-size-fits-all marketing program. There are numerous good (and
not-so-good) marketing principles circulating in the world. These are used by
small sole proprietors as well as big league Madison
Avenue executives. Successful business owners find
a marketing system that works for them and that can be duplicated again and
again. They tweak it, mold it and when they find what works best for them, they
work it consistently. They may try new methods however having a solid core
program for developing good leads will be a mainstay for any business.
FOR MORE DIRECT SALES TIPS ON BOOKING A FULL CALENDAR
http://www.directsalespower.com
HOW TO GET LOW COST PUBLICITY FOR YOUR BOOK

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